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Are
any of these situations familiar to you?
- You are on a feast/famine sales
roller coaster.
- You attend plenty of networking
events, but few business opportunities result.
- You would be hard pressed to
make more than two or three clear distinctions between
sales and marketing activities.
- You receive fewer repeat
orders than you expect.
- One of your sales people
(perhaps you) does much better at closing sales
than others, and you cannot explain why this happens.
- You love to market, but
hate to sell. Or, vice-versa.
- You
may get referrals, but your company lacks a formal
referral system.
- You spend too much time
preparing proposals.
- You wish you had a larger
pool of marketing prospects. Or, you wish you knew
more effective ways to reach your prospects and
engage them.
- It takes you longer than 30 seconds
to reply to a potential customer/client who asks, "So, what do you do?"
- Generating new business
seems harder than it ought to be for the stage that
your business is at.
Fortunately, your situation is not
uncommon. Follow this link to find out what others
have done in similar predicaments.
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